Consultant for Business Process Automation. Founder of Aurora Coworking in Slovenia. Life Entrepreneur. Author of Fear Enough. Mentor.
The one for Generalists - Lincoln Island's Journey
|
February 5, 2025. Hi Reader! A few weeks ago, my friend and mentor Michael told me something that stuck with me. Paraphrasing, he said: That made me pause. I know I’ve always had a generalist approach, juggling different things—Fear & Fail and the Fear Enough book, Aurora Coworking, SozialMarie and social entrepreneurship, mentorships, workshops, even working in my orchard. And I love it all. But Michael’s words made me ask myself a deeper question: What do I want to do the most? That’s not an easy question. When you’re someone who wears many hats, who is curious and involved in different things, it’s hard to choose. But clarity isn’t about giving up parts of yourself—it’s about recognizing what energizes you the most and where your biggest impact happens naturally. For me, that answer became clear: Coworking. Not as a business, but as a space where people can be themselves. Aurora Coworking has been the place where all my interests and skills naturally come together—mentoring, fearlessness, digitalization, and community building. It’s where I see the deepest impact of my work. So this year, I’m going all in. I’m doubling down on the integration process, bringing together my experience in digitalization, social entrepreneurship, and mentorship, but in a way that is fully aligned with Coworking. Going deeper instead of broader. I’m launching Aurora Lab, a service that will provide products and services for Coworking spaces and small businesses looking to optimize and automate their processes. And alongside that, I’ll be offering consulting for municipalities, development agencies, and universities interested in launching self-sustaining Coworking spaces—not as trendy projects, but as real, thriving communities. This is the next step in integrating everything I do. It feels right. So now I’ll turn the question to you: I’ll share more soon, but for now, I just wanted to put this out there. If you’re part of this world—if you run a Coworking space, if you’re building something, if you want to exchange ideas—I’d love to hear from you. One-on-one mentorshipMy topics are Life Purpose, Fearlessness, and Life entrepreneurship.
Update your profileSoon I will be sharing articles, and interviews targeting your topics of interest:
|
Jose Antonio Morales
Consultant for Business Process Automation. Founder of Aurora Coworking in Slovenia. Life Entrepreneur. Author of Fear Enough. Mentor.
March 4, 2025. Hi Reader Have you ever thought about integrating the different facets of yourself into one mission? Over the years, I’ve realized something: the IT Pro, the social entrepreneur, the mentor, and the coworking founder aren’t different stages of my evolution. They are aspects of me calling for integration. I often see people puzzled by my work—they don’t fully understand what I do, why I do it, or how I generate revenue. And that creates a bigger problem: potential customers...
February 25, 2025. Hi Reader! Creating a space where people can be themselves is, in my opinion, the essence of community building. This applies to teams, companies, clubs, and, of course, families. When we feel comfortable and safe, we are naturally more at ease, ready to connect, and open to being as authentic as possible. Isn't it easier to share an opinion when you feel safe, respected, and included? But what happens when we feel the need to validate ourselves? When we try to fit in with...
January 15, 2025. Hi Reader! How did 2025 receive you? The first weeks of the year often feel like a mix of hope and uncertainty, don’t they? Wherever you find yourself, remember that the best way to stay grounded is to pause the overthinking, go for a walk, and connect with someone you trust. This time, I want to share a short Zen fable with a brief reflection. Here it goes: Once upon a time, by the bank of a river, a scorpion asked a frog for a ride across the water. “I can’t do that,” said...