Consultant for Business Process Automation. Founder of Aurora Coworking in Slovenia. Life Entrepreneur. Author of Fear Enough. Mentor.
Know thyself decoded after 30 years - Lincoln Island's Journey
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November, 2024. Dear Reader, This one is short, I hope you find it useful. Doubts or questions? just reply :) "Know thyself" was the first thing I heard during Franklin Covey's leadership training program. For years, I misunderstood it entirely. How could I ever become a leader if I first needed to "know myself"? And how could I truly know myself when life is constantly changing? It took nearly thirty years to realize that "thyself" doesn’t refer to my personality. Our personality evolves—it adapts to time, situations, and circumstances. The essence of "knowing thyself" is about discovering within us a source of freedom, unconditionality, and peace. When we no longer seek validation or feel the need to compete, defend, or manipulate outcomes with hidden strategies, we can finally embody the natural characteristics of a leader: compassionate, inspiring, driven, generous, inclusive, wisely cautious, and creative. So, what was the issue with that training program? The trainers themselves didn’t understand what "know thyself" truly meant. They saw leadership as just another skill—a tool for achievement. I wish you a great November! Sincerely, Jose. One-on-one mentorshipMy topics are Life Purpose, Fearlessness, and Life entrepreneurship.
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Jose Antonio Morales
Consultant for Business Process Automation. Founder of Aurora Coworking in Slovenia. Life Entrepreneur. Author of Fear Enough. Mentor.
March 4, 2025. Hi Reader Have you ever thought about integrating the different facets of yourself into one mission? Over the years, I’ve realized something: the IT Pro, the social entrepreneur, the mentor, and the coworking founder aren’t different stages of my evolution. They are aspects of me calling for integration. I often see people puzzled by my work—they don’t fully understand what I do, why I do it, or how I generate revenue. And that creates a bigger problem: potential customers...
February 25, 2025. Hi Reader! Creating a space where people can be themselves is, in my opinion, the essence of community building. This applies to teams, companies, clubs, and, of course, families. When we feel comfortable and safe, we are naturally more at ease, ready to connect, and open to being as authentic as possible. Isn't it easier to share an opinion when you feel safe, respected, and included? But what happens when we feel the need to validate ourselves? When we try to fit in with...
February 5, 2025. Hi Reader! A few weeks ago, my friend and mentor Michael told me something that stuck with me. Paraphrasing, he said:"Your life is already having a big impact no matter what you do." That made me pause. I know I’ve always had a generalist approach, juggling different things—Fear & Fail and the Fear Enough book, Aurora Coworking, SozialMarie and social entrepreneurship, mentorships, workshops, even working in my orchard. And I love it all. But Michael’s words made me ask...