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Jose Antonio Morales

Consultant for Business Process Automation. Founder of Aurora Coworking in Slovenia. Life Entrepreneur. Author of Fear Enough. Mentor.

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[FIRST NAME GOES HERE], all your strengths into one mission 🚀 - Lincoln Island's Journey

March 4, 2025. Hi Reader Have you ever thought about integrating the different facets of yourself into one mission? Over the years, I’ve realized something: the IT Pro, the social entrepreneur, the mentor, and the coworking founder aren’t different stages of my evolution. They are aspects of me calling for integration. I often see people puzzled by my work—they don’t fully understand what I do, why I do it, or how I generate revenue. And that creates a bigger problem: potential customers...

How do you feel when visiting your favorite coffee house?

February 25, 2025. Hi Reader! Creating a space where people can be themselves is, in my opinion, the essence of community building. This applies to teams, companies, clubs, and, of course, families. When we feel comfortable and safe, we are naturally more at ease, ready to connect, and open to being as authentic as possible. Isn't it easier to share an opinion when you feel safe, respected, and included? But what happens when we feel the need to validate ourselves? When we try to fit in with...

February 5, 2025. Hi Reader! A few weeks ago, my friend and mentor Michael told me something that stuck with me. Paraphrasing, he said:"Your life is already having a big impact no matter what you do." That made me pause. I know I’ve always had a generalist approach, juggling different things—Fear & Fail and the Fear Enough book, Aurora Coworking, SozialMarie and social entrepreneurship, mentorships, workshops, even working in my orchard. And I love it all. But Michael’s words made me ask...

The Frog and the Scorpion - which one is you?

January 15, 2025. Hi Reader! How did 2025 receive you? The first weeks of the year often feel like a mix of hope and uncertainty, don’t they? Wherever you find yourself, remember that the best way to stay grounded is to pause the overthinking, go for a walk, and connect with someone you trust. This time, I want to share a short Zen fable with a brief reflection. Here it goes: Once upon a time, by the bank of a river, a scorpion asked a frog for a ride across the water. “I can’t do that,” said...

if you wear the right clothes, you won't be bothered by the weather.

December 31, 2024. Dear Reader, 5 Morning Habits to Trust the Process in 2025 Det finns inget dåligt väder, bara dåliga kläder "If you wear the right clothes, you won't be bothered by the weather" Mornings set the tone for the day. These five habits can help you let go of overthinking, find clarity, and embrace life's unfolding journey with trust and confidence. With a few simple steps, you can cultivate a mindset of trust and flow—no matter what life brings. Here’s a practical guide to start...

Be a rainbow? what does she mean?

December, 2024. Dear Reader, I hope this message finds you well and prepared to let go of 2024 and embrace a new year, always a symbolic opportunity for alignment. Maya Angelou "When it looked like the sun Wasn't gonna shine anymore God put a rainbow in the clouds. God put a rainbow in the clouds." Maya Angelou reminds us to 'Be a rainbow in someone else’s cloud.' Within each of us lies peace and light, waiting to be discovered. Even the simplest gestures can make someone’s life experience a...

Let's define what "Know thyself" really means

November, 2024. Dear Reader, This one is short, I hope you find it useful. Doubts or questions? just reply :) "Know thyself" was the first thing I heard during Franklin Covey's leadership training program. For years, I misunderstood it entirely. How could I ever become a leader if I first needed to "know myself"? And how could I truly know myself when life is constantly changing? It took nearly thirty years to realize that "thyself" doesn’t refer to my personality. Our personality evolves—it...

The power of inclusion, tolerance and community

November, 2024. Dear Reader, Please don't forget: Personalize your Lincoln Island experience by selecting the most relevant topics for you: Update your profile What is a Community? In Lincoln Island's framework, community building (CB) is a pillar of entrepreneurship. Like any concept, CB can be interpreted in many ways. But CB isn’t networking. It’s not about building databases of contacts either. At its core, CB is about actively participating in groups united by shared interests or...

Solving mental issues with the mind? There is a better...

September, 2024. Dear Reader, Do you believe that freedom is something we achieve or uncover? Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it. ~ Rumi I’ve noticed that every challenge I want to resolve comes with a process and becomes a project—just one more project for this already busy life. Is it possible that some challenges or problems are meant to be left as they are, without resolution? The mistake in my...

A sense of urgency

August, 2024. Dear Reader, I took a 6 months break from writing this newsletter, now I'm back at it to spark reflection, find opportunities to engage in conversation, and bring a sense of companionship along our entrepreneurial path. Feel free to answer the following poll: Which topics are most interesting to you? Business, revenue generation, branding, org. culture Personal development and self reflection Entrepreneurship and freedom Urgency Mode When I face a challenge, my mindset switches...